Factors determining gamers’ in-app purchase decision: Evidence from Bangladesh: Gamers’ In-App purchase decision factors. IIUC Business Review , [S. l.], v. 13, n. 1, p. 9–32, 2026. DOI: 10.3329/iiucbr.v13i1.88354. Disponível em: https://banglajol.info/index.php/IIUCBR/article/view/88354. Acesso em: 25 jun. 2026.