ULLAH, H. Effect of market orientation and innovation on business performance: Mediating role of competitive advantage. IIUC Business Review , [S. l.], v. 11, n. 1, p. 53–70, 2022. DOI: 10.3329/iiucbr.v11i1.69011. Disponível em: https://banglajol.info/index.php/IIUCBR/article/view/69011. Acesso em: 1 sep. 2024.