“Mediating Role of Perceived Quality in the Association Between Brand Equity and Consumer Purchase Intention of Fast-Moving Consumer Goods in Chattogram Metropolitan City: Brand Equity and Consumer Purchase Intention”. IIUC Business Review 13, no. 1 (June 17, 2026): 33–58. Accessed June 25, 2026. https://banglajol.info/index.php/IIUCBR/article/view/88355.