Predicting Young Users’ Adoption of mHealth Services: Evidence from a Developing Country

Authors

  • Afruza Haque Dhaka University of Engineering & Technology, Gazipur, Bangladesh
  • Rasheda Akter Rupa University of Dhaka, Dhaka, Bangladesh
  • Farjana Nasrin Islamic University of Technology, Gazipur, Dhaka
  • Most Sadia Akter University of Dhaka, Dhaka, Bangladesh
  • Shafiqur Rahman PhD,Professor, International Open University, The Gambia [remotely from Australia]
  • Md Mazharul Alam Dhaka University of Engineering & Technology, Gazipur, Bangladesh

DOI:

https://doi.org/10.3329/bjms.v25i2.88729

Keywords:

mHealth; UTAUT-2; ISS model; Intrinsic Value; Developing Country.

Abstract

Mobile health (mHealth) services are revolutionizing healthcare in developing nations, yet adoption among young users remains low despite increasing digital access. This study integrates the Unified Theory of Acceptance and Use of Technology 2(UTAUT-2) and the Information Systems Success (ISS) Model to explore adoption drivers in Bangladesh, replacing ‘price value’ with ‘intrinsic value’ to better assess user motivation. Surveying university students and analyzing data via PLS-SEM, findings show performance expectancy, intrinsic value and ISS factors (information, system and service quality) significantly boost satisfaction. Surprisingly, effort expectancy had little impact, likely due to high digital literacy. User satisfaction strongly predicted continued mHealth use intention. The study offers both theoretical contributions to technology adoption literature and practical guidance for developers and policymakers to improve mHealth engagement among young users.

BJMS, Vol. 25 No. 02 April’26 Page: 496-506

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Published

2026-04-19

How to Cite

Haque, A., Rupa, R. A., Nasrin, F., Akter, M. S., Rahman, S., & Alam, M. M. (2026). Predicting Young Users’ Adoption of mHealth Services: Evidence from a Developing Country. Bangladesh Journal of Medical Science, 25(2), 496–506. https://doi.org/10.3329/bjms.v25i2.88729

Issue

Vol. 25 No. 2 (2026)

Section

Original Articles

License

Copyright (c) 2026 Afruza Haque, Rasheda Akter Rupa, Farjana Nasrin, Most Sadia Akter, Shafiqur Rahman, Md Mazharul Alam

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