Consumers’ preferences for local and imported culinary herbs in Gauteng province, South Africa

Authors

  • Kananelo Mphafi Agricultural Research Council, Pretoria, Gauteng, South Africa
  • Abayomi S Oyekale Department of Agricultural Economics and Extension, North-West University Mafikeng Campus, Mmabatho 2735 South Africa
  • Portia Ndou Agricultural Research Council, Pretoria, Gauteng, South Africa

DOI:

https://doi.org/10.3329/ralf.v10i1.66221

Keywords:

Herbs, Consumers’ preference, Multinomial logit model

Abstract

Demand for culinary herbs in many developing countries is currently growing due to the increased perception of their nutritional and medicinal properties. There is a need to understand consumers’ preferences for these products. This study, therefore, analyzed the determinants of consumers’ preferences for locally produced and imported herbs in Gauteng province. The data were collected with a stratified sampling method from 385 respondents using a structured questionnaire. Multinomial logit regression was then employed for data analysis. The results indicated socio-economic factors and product attributes such as labeling, the attractiveness of packaging, and availability as determinants of preference for both local and imported herbs. Based on these findings, the study recommends that the promotion of herbs must be inclusive of both product attributes and socioeconomic factors.

Res. Agric. Livest. Fish. 10(1): 61-71 

Downloads

Download data is not yet available.
Abstract
37
PDF
63

Downloads

Published

2023-05-17

How to Cite

Mphafi, K. ., Oyekale, A. S., & Ndou, P. . (2023). Consumers’ preferences for local and imported culinary herbs in Gauteng province, South Africa. Research in Agriculture Livestock and Fisheries, 10(1), 61–71. https://doi.org/10.3329/ralf.v10i1.66221

Issue

Vol. 10 No. 1 (2023)

Section

Agriculture

License

Copyright (c) 2023 Kananelo Mphafi, Abayomi S Oyekale, Portia Ndou

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons
All RALF articles are published under the terms of the Creative Commons Attribution License 4.0 International License. Readers can copy, distribute, transmit and adapt the work provided the original work and source is appropriately cited.

Copyright
Submission of a manuscript implies that authors have met the requirements of the editorial policy and publication ethics. Authors retain the copyright of their articles published in the journal. However, authors agree that their articles remain permanently open access under the terms of the Creative Commons Attribution License 4.0 International License.