Hedonic Price Analysis for Hog Plum Purchase Decision In Southern Part of Bangladesh

Authors

  • A Hossain Associate Professor, Department of Marketing, Patuakhali Science and Technology University, Bangladesh
  • MS Hoq Scientific Officer, Agricultural Economics Division, Bangladesh Agricultural Research Institute (BARI), Joydebpur, Gazipur, Bangladesh
  • AK Mandal Assistant Professor, Department of Economics and Sociology, Patuakhali Science and Technology University, Bangladesh

DOI:

https://doi.org/10.3329/bjar.v46i1.63321

Keywords:

Hog Plum, Quality attributes, hedonic price, robust regression

Abstract

The hog plum (Spondias mombin) is locally known as Amra is very popular fruit in Bangladesh. It is very delicious fruit and sources of Vitamin C. The purpose of this study is to identify the importance of the attributes of hog plum on its price. A total of 121 respondents were interviewed to identify the attributes of hog plum purchase decision using both OLS and robust regression models. Results show that quantity, whole fresh and blemish free are important attributes for hog plum purchase decision. Quantity, blemish free and traceability are significantly important attributes for low income consumer groups whereas quantity and whole fresh are significantly important attributes for high income consumer groups. The implication of the study is that proper hog plum farming system and its marketing activities design are necessary for making it a profitable business.

Bangladesh J. Agril. Res. 46(1): 107-116, March 2021            

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Published

2023-01-22

How to Cite

Hossain, A., Hoq, M., & Mandal, A. (2023). Hedonic Price Analysis for Hog Plum Purchase Decision In Southern Part of Bangladesh. Bangladesh Journal of Agricultural Research, 46(1), 107–116. https://doi.org/10.3329/bjar.v46i1.63321

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