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  1. Home /
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  3. Vol. 13 No. 1 (2024)

Vol. 13 No. 1 (2024)

Published: 2026-06-17

Editorial

  • Editorial Note, Vol.-13, Issue-1

    Mohammad Ali Azadi
    7-8
    • PDF

Articles

  • Factors determining gamers’ in-app purchase decision: Evidence from Bangladesh Gamers’ In-App purchase decision factors

    A M Shahabuddin
    9-32
    • PDF
  • Mediating role of perceived quality in the association between brand equity and consumer purchase intention of fast-moving consumer goods in Chattogram metropolitan city Brand equity and consumer purchase intention

    Mustafa Manir Chowdhury
    33-58
    • PDF
  • Impact of accounting information system quality on perceived organizational performance: Mediating role of artificial intelligence application Impact on ais quality on perceived organizational performance

    A B M Yasir Arafat
    59-78
    • PDF
  • A bibliometric and visualized analysis of research on merger and acquisition: Current status, development and future direction Bibliometric review on merger and acquisition

    Nazim Ullah
    79-100
    • PDF
  • Interest rate impacts on investment: Evidence from Bangladesh Interest rate impacts on Bangladesh investment

    Nair Sultana, Farzana Rahman
    101-116
    • PDF
  • Organizational effectiveness for accounting information system practice: A study on some select-ed ready made garments factories of Chattogram in Bangladesh Accounting information systems in RMG effectiveness

    Maruful Islam
    117-146
    • PDF

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IIUC Business Review
ISSN 1991-380X

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